GeLi Consult - China Tourism Development

Who is GeLi Consult?



Julia Gessner, Director & Owner


An alumna of both MIT and INSEAD, has over 20 years of experience in analysing and managing business operations on several continents in both the corporate and financial services sector. Her strong analytical bias provides her with the ability to identify business development opportunities and ways to improve what and how services are offered to clients. 

Since 2011 she has been dedicated to helping Western firms seize the opportunities presented by the astounding growth in the Chinese outbound tourism market, and related outbound investments. She has particular insight into the Chinese luxury retail consumer and Chinese social media, its differences with Western social media, and how it is used for brand management and marketing to the Chinese consumer.   

Accustomed to working in multi-disciplinary and multi-cultural teams with a real strength in serving as a bridge between different groups. Julia is enthusiastic in her current mission to attract Chinese consumers to Western firms and regions.


Based in Miami, Florida, USA.